# RCS Marketing Campaigns on Google RCS

> RCS marketing campaigns put your brand in the default messaging app on Android, with images, buttons and read receipts. Com.Bot lets you build, send and measure them from one platform, alongside WhatsApp, Instagram and Messenger.

Source: https://com.bot/rcs/marketing-campaigns/ | Publisher: Com.Bot (Com Bot AI Limited), Official Meta Business Partner | Updated: October 2026

## Key takeaways
- RCS marketing campaigns put rich, branded messages in the default messaging app on Android.
- Com.Bot lets you build, send and measure RCS campaigns alongside WhatsApp, Instagram and Messenger.
- Brands need agent verification, and RCS reaches customers on supported Android phones and carriers.

## Highlights
- **Branded sender identity:** Your logo and verified badge appear in the message thread, so customers know the message is from you before they open it.
- **Rich messages that get taps:** Send images, carousels and suggested reply buttons instead of plain text, which makes offers and updates easier to act on.
- **Automation across channels:** Trigger RCS follow-ups from a form, a purchase or a WhatsApp reply, and keep every conversation in one shared inbox.
- **Read receipts and results:** See who opened, tapped and replied, then use that data to improve the next campaign.

## Use cases
### 1. New collection launch
A skincare brand announces a new product line with an image carousel and a shop button. Customers browse and buy without leaving the messaging app.
- Luma Skincare: Meet our new Vitamin C serum, made for dull, tired skin. Tap to see the full range and ingredients.

### 2. Abandoned cart reminder
A D2C apparel brand sends a friendly reminder with the product image and a checkout button. The customer completes the order in one tap.
- Northloom Apparel: Still thinking about the linen shirt? It is waiting in your cart. Tap below to check out before it sells out.

### 3. Appointment reminder
A dental clinic sends a reminder with the date, time and a reschedule button. Fewer no-shows and less back-and-forth on the phone.
- Sharma Dental Clinic: Hi Rahul, your dental check-up is confirmed for Friday, 4 April at 11:00 AM. Reply below if you need to reschedule.

### 4. Back in stock alert
A home decor brand notifies waiting customers when a popular item returns. The image and buy button make it easy to act immediately.
- Casa Verde Home: Good news, the terracotta planter is back in stock. Limited units available this week.

### 5. Event invite and RSVP
A coaching institute invites students to a free webinar with a carousel of speakers and an RSVP button. Registrations come in without a landing page.
- Brightpath Academy: Join our free webinar on cracking competitive exams, this Saturday at 6 PM. Meet the mentors and ask questions live.

### 6. Payment collection
A service business sends an invoice summary with a pay now button. The customer pays inside the chat and gets an instant receipt.
- GreenLeaf Interiors: Your interior consultation invoice of $120 is ready. Tap below to pay securely and receive your receipt instantly.

## What are RCS marketing campaigns?
**Short answer:** RCS marketing campaigns are promotional or re-engagement messages sent through Google RCS Business Messaging, appearing in the default messaging app on supported Android phones. They can include a branded sender with logo and verified badge, images, carousels, suggested reply buttons and read receipts. Com.Bot handles RCS alongside WhatsApp, Instagram, Messenger and your website chat widget.

RCS marketing campaigns are promotional or re-engagement messages sent through Google RCS Business Messaging (RBM). RCS is the upgraded messaging standard that appears in the default messaging app on supported Android phones, most commonly Google Messages. A campaign can include a branded sender with your logo and verified badge, images, carousels, suggested reply buttons and read receipts. It looks and behaves more like a rich app message than a plain SMS.

For a small business, the practical difference is that customers can see your brand, read a clear offer and tap a button without leaving the conversation. A skincare brand can send a carousel of products with a Shop now button. A coaching institute can send a class reminder with a Confirm seat button. A service business can send a seasonal offer with a Book now button. Each of these is a marketing campaign because it promotes something or tries to re-engage a customer.

RCS reaches customers on supported Android phones and carriers, so check your reach before a campaign. That means your campaign can still reach people, though the rich elements will not appear for everyone. For customers who cannot get RCS, a business in India can choose to send a separate SMS campaign from Com.Bot. Com.Bot handles the channel alongside WhatsApp, Instagram, Messenger and your website chat widget, so you can run one campaign plan across several places.

- Branded sender with logo and verified badge
- Images, carousels and suggested reply buttons
- Read receipts for each message
- RCS reach on supported Android phones and carriers
- Works in the default messaging app on supported Android phones

## Why run RCS marketing campaigns on Google RCS?
**Short answer:** RCS marketing campaigns work because people already read their messages, and RCS places your campaign in that same app with your brand identity attached. The verified badge and logo build trust, while images and buttons reduce the steps to act. Read receipts show real engagement, and Com.Bot keeps that data with your other customer conversations.

People already read their messages. RCS puts your campaign in the same app where they get texts from family and friends, but with your brand identity attached. That combination tends to get more attention than an email that lands in a crowded inbox or a social post that disappears in a feed. The verified badge and logo also help customers trust that the message is genuinely from you, which matters for offers and payment reminders.

Rich elements reduce friction. A customer who sees an image, a short description and a button can act in one tap. A D2C brand can show a product photo with a Buy now button. A restaurant can show a menu card with a Reserve table button. A service business can show available appointment slots with a Book button. You do not need the customer to visit a website, find the right page and fill a form.

Read receipts give you a clearer signal than most channels. You can see whether a message was delivered and read, then compare that with taps and replies. Over time, you learn which offers, images and button labels work. Com.Bot keeps that data with the rest of your customer conversations, so you can follow up on WhatsApp or Instagram if the customer prefers another channel.

- Messages appear in the default messaging app
- Branded sender builds trust before opening
- Buttons and images reduce steps to act
- Read receipts show real engagement
- One platform for RCS, WhatsApp, Instagram and Messenger

## How do you set up RCS marketing campaigns in Com.Bot?
**Short answer:** To set up RCS marketing campaigns in Com.Bot, complete RCS agent verification with Com.Bot's help, then connect the RCS channel to your workspace and choose your audience. Build the campaign with the visual drag-and-drop bot builder, adding images, carousels and buttons, set triggers, then broadcast to opted-in contacts and track reads, taps and replies in the shared team inbox.

Start by getting your RCS agent verified. Google requires brands to complete agent verification before launch, and Com.Bot helps you prepare the details. Once verified, your branded sender is ready. In Com.Bot, connect the RCS channel to your workspace and choose the audience you want to reach. You can import contacts or use the contacts CRM, which supports up to 1M to 5M contacts depending on your plan.

Next, build the campaign. Use the visual drag-and-drop bot builder to design the message flow. Add an image or carousel, write the copy, and place suggested reply or action buttons. You can set up triggers so the campaign starts when someone fills a form, places an order or replies to a previous message. The automation builder connects to 1,000+ integrations, so you can pull in data from your store, CRM or helpdesk.

Finally, send and measure. Com.Bot lets you broadcast to opted-in contacts and track delivery, reads, taps and replies. If someone replies, the conversation lands in the shared team inbox, where multiple agents can handle it with role-based access. You can also set up follow-up messages on WhatsApp or Instagram if the customer does not respond on RCS. The whole flow stays in one platform, which makes it easier to manage.

- Complete RCS agent verification with Com.Bot's help
- Connect the RCS channel to your Com.Bot workspace
- Design rich messages with images, carousels and buttons
- Set triggers from forms, orders or previous replies
- Track reads, taps and replies in one dashboard

## What are the rules and compliance for RCS marketing campaigns?
**Short answer:** RCS marketing campaigns require agent verification before launch, and you should only message people who opted in. Marketing messages must be clearly promotional and include an opt-out path, and sender reputation can suffer from too many messages or spam reports. Keep marketing and utility categories separate, and check Google's latest RCS policies before launching.

RCS Business Messaging has its own rules, and they are similar in spirit to other business messaging channels. You need agent verification before you can launch. You should only message people who have opted in to hear from you. Marketing messages should be clearly promotional and should include a way for people to opt out. If you send too many messages or people mark them as spam, your sender reputation can suffer.

On WhatsApp, business-initiated messages must use Meta-approved templates and go only to opted-in contacts. RCS does not use the same template approval process, but the principle of consent and clear identification still applies. Do not call a promotional message a utility update. A cart reminder, an offer or a re-engagement message is marketing. An order confirmation or a delivery update for an existing order is utility. Authentication messages are one-time passcodes only.

The 24-hour customer service window is a WhatsApp concept, but it is a useful way to think about follow-ups. When a customer replies, you have a window to continue the conversation. On RCS, you can also use suggested replies and buttons to keep the thread active. Com.Bot helps you manage consent, opt-outs and channel rules so you do not have to track them manually. Always check Google's latest RCS policies before you launch a new campaign type.

- Complete agent verification before launch
- Message only opted-in contacts
- Identify your brand clearly in every message
- Include an opt-out path for marketing
- Keep marketing and utility categories separate

## What mistakes should you avoid in RCS marketing campaigns?
**Short answer:** Avoid treating RCS like a bulk SMS blast, since sending the same generic offer to everyone can hurt your sender reputation. Segment your audience, account for customers RCS cannot reach, write text that works without rich elements, always include a clear next step, track reads, taps and replies, and avoid sending too often to the same contact.

The most common mistake is treating RCS like a bulk SMS blast. Sending the same generic offer to everyone at once can annoy people and hurt your sender reputation. Instead, segment your audience. A skincare brand might send a moisturizer offer to customers who bought cleansers, while a coaching institute might send exam prep reminders to students who attended a previous batch. Com.Bot's contacts CRM and automation builder make segmentation practical.

Another mistake is ignoring which customers RCS can actually reach. Not every recipient will have RCS available. If your message relies entirely on a carousel or a button, plan how to reach the rest, for example with a WhatsApp campaign or, in India, a separate SMS campaign from Com.Bot. Write the text so it still makes sense without the rich elements. Also, do not forget to include a clear next step. A message that says "50% off" without a button or a link leaves the customer guessing.

A third mistake is not measuring anything. If you do not track reads, taps and replies, you cannot tell which campaign worked. Use Com.Bot's reporting to compare messages, images and button labels. Also, avoid sending too frequently. Even opted-in customers can get tired of daily offers. A steady rhythm with useful content tends to work better than a flood of promotions.

- Do not blast the same message to everyone
- Write text that works without rich elements
- Always include a clear next step
- Track reads, taps and replies
- Avoid sending too often to the same contact

## How do you measure RCS marketing campaign results?
**Short answer:** Measure RCS marketing campaigns by tracking delivery and read rates first, then comparing taps and replies across messages. Route replies to the shared team inbox, connect external actions like API calls or webhooks to update your CRM, and measure against a clear business outcome such as orders completed or appointments confirmed.

Start with delivery and read rates. RCS read receipts show whether your message reached the device and whether it was opened. A low read rate can mean your sender identity is not recognized, your message arrived at a bad time, or your audience is not engaged. A high read rate with low taps can mean the offer is not compelling or the button label is unclear. Compare these numbers across campaigns to find patterns.

Next, look at taps and replies. A tap on a suggested reply button is a strong signal of interest. A reply opens a conversation, which you can handle in the shared team inbox. If you use Com.Bot's automation builder, you can route replies to the right agent or trigger a follow-up on WhatsApp. You can also connect external actions like API calls or webhooks to update your CRM or send a coupon code.

Finally, connect campaign results to business outcomes. If the goal is sales, track how many people who tapped a Buy now button completed an order. If the goal is appointments, track how many people who tapped a Book button confirmed a slot. Com.Bot's native payments and commerce store can help you close the loop on WhatsApp, and you can use the same contact data to run RCS campaigns. The key is to define the outcome before you send, then measure against it.

- Track delivery and read rates per campaign
- Compare taps and replies across messages
- Route replies to the shared team inbox
- Connect external actions to update your CRM
- Measure against a clear business outcome

## What do RCS marketing campaigns cost?
**Short answer:** Com.Bot plans are billed quarterly in USD: Silver $149, Gold $349 and Platinum V1 $2,500. Add-ons include $10 per month for an extra team member, social channel or ecom store, external actions at $10 per 5,000 and bot triggers at $10 per 25,000. RCS message costs depend on Google's rates, so check with Com.Bot.

Com.Bot plans are billed quarterly in USD. Silver is $149 and includes 1 WhatsApp API channel, 1M contacts, 5 team members, 1 commerce store, 5,000 products/orders/abandoned carts, 1M bot triggers, 5,000 external actions and 20 messages per second, with support in 12 working hours. Gold is $349 and is recommended for growing teams. It includes 10 team members, 10,000 products/orders/carts, bot builder up to 30 blocks, 2M triggers, 10,000 external actions, 40 messages per second, support in 6 working hours and 3 bot debugging sessions. Platinum V1 is $2,500 and includes 3 WhatsApp API channels, 5M contacts, 25 team members, 3 commerce stores, 20,000 products/orders/carts, up to 150 bot blocks, 10M triggers, 50,000 external actions, 100 messages per second and support in 2 working hours.

Add-ons are available if you need more. An extra team member, social channel or ecom store is $10 per month each. External actions are $10 per 5,000. Bot triggers are $10 per 25,000. Expert help is available at $49 per hour for WABA, CRM or inbox setup, and $99 per hour for ecommerce, bots or automations. Payment methods accepted for plans are cards, UPI, PayPal, crypto and bank transfer.

For WhatsApp, message charges are billed separately from the plan, based on message category and the recipient's country, and there is no monthly conversation cap. Ask the team for current rates. RCS message costs depend on Google's rates and your agreement, so check the latest pricing with Com.Bot. You can sign up at https://v3.com.bot/register, request a demo or get support on WhatsApp at +91 080 6987 1810, or email sales@com.bot.

- Silver $149, Gold $349, Platinum V1 $2,500 billed quarterly
- Add-ons: $10/month for extra team member, social channel or ecom store
- External actions $10 per 5,000; bot triggers $10 per 25,000
- Expert help $49/hour for WABA, CRM or inbox; $99/hour for ecommerce, bots or automations
- WhatsApp message charges billed separately from the plan, based on message category and the recipient's country

## How RCS marketing campaigns compare to other channels in Com.Bot
| Channel | Best for | Key feature |
|---|---|---|
| Google RCS | Rich promos and updates on Android | Branded sender, images, buttons, read receipts |
| WhatsApp | Conversations and commerce | Templates, payments, shared team inbox |
| Instagram DMs | Replies to comments and stories | Automated replies via official API |
| Facebook Messenger | Page conversations | 24-hour window for follow-ups |
| Website chat widget | On-site visitor questions | Instant answers from your bot |

## How to set it up in Com.Bot
1. **Verify your RCS agent:** Work with Com.Bot to complete Google's agent verification so your branded sender with logo and verified badge is ready.
2. **Connect RCS and import contacts:** Add the RCS channel to your Com.Bot workspace and bring in opted-in contacts from your CRM or a CSV file.
3. **Build the campaign in the bot builder:** Use the drag-and-drop builder to add images, carousels, text and suggested reply buttons for your offer or update.
4. **Set triggers and automation:** Choose what starts the campaign, such as a form submission, an order or a previous reply, and add follow-up actions.
5. **Send, measure and follow up:** Broadcast to opted-in contacts, track reads and taps, and route replies to the shared team inbox for your agents.

## Message templates
**Back in stock alert** (marketing)
> Hi {{1}}, the {{2}} you wanted is back in stock. Tap below to order before it sells out again. [Button: Shop now]

**Seasonal offer** (marketing)
> Hi {{1}}, our {{2}} sale starts today. Enjoy {{3}} off selected items. [Button: View offers] [Button: Opt out]

**Appointment reminder** (utility)
> Hi {{1}}, this is a reminder for your {{2}} appointment on {{3}} at {{4}}. Reply YES to confirm or RESCHEDULE to change it.

## Frequently asked questions
### What is an RCS marketing campaign?
An RCS marketing campaign is a promotional or re-engagement message sent through Google RCS Business Messaging. It can include a branded sender, images, carousels, suggested reply buttons and read receipts. It is used to share offers, product updates, event invites or reminders with opted-in customers.

### How do I run RCS marketing campaigns with Com.Bot?
You verify your RCS agent with Com.Bot's help, connect the RCS channel to your Com.Bot workspace, build the campaign in the visual bot builder, set triggers and automation, then broadcast to opted-in contacts. You can track reads, taps and replies in the same platform.

### Do I need opt-in for RCS marketing messages?
Yes. You should only send marketing messages to people who have opted in to hear from you. RCS Business Messaging policies require clear consent and an opt-out path. Sending to people who did not opt in can hurt your sender reputation and may lead to your agent being suspended.

### What is the difference between RCS marketing and RCS utility messages?
Marketing messages promote something or try to re-engage a customer, such as offers, abandoned cart reminders, back-in-stock alerts or event invites. Utility messages are updates about a transaction or account the customer already started or requested, such as order confirmations, delivery updates or appointment reminders. Authentication messages are one-time passcodes only.

### Can I send RCS campaigns to people who do not have RCS?
RCS reaches customers on supported Android phones and carriers, so check your reach before a campaign. The rich elements like images and buttons will not appear for everyone, so write your text so it still makes sense without them. For customers who cannot get RCS, a business in India can choose to send a separate SMS campaign from Com.Bot.

### How do I measure RCS marketing campaign results?
Track delivery and read rates first, then look at taps and replies. A high read rate with low taps can mean the offer or button label needs work. Connect replies to your shared team inbox and use external actions to update your CRM. Define the business outcome before you send and measure against it.

### How much do RCS marketing campaigns cost with Com.Bot?
Com.Bot plans are billed quarterly in USD. Silver is $149, Gold is $349 and Platinum V1 is $2,500. Add-ons include extra team members, social channels or ecom stores at $10 per month each, external actions at $10 per 5,000 and bot triggers at $10 per 25,000. RCS message costs depend on Google's rates, so check with Com.Bot for the latest pricing.

### Can I use Com.Bot for WhatsApp and Instagram marketing too?
Yes. Com.Bot is a multi-channel platform for WhatsApp Business API, Instagram DMs, Facebook Messenger, Google RCS and a website chat widget. You can run campaigns on each channel from one workspace, use the same contacts CRM and manage replies in the shared team inbox.

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Com.Bot: WhatsApp Business API, Instagram, Messenger, Google RCS and SMS automation. Official Meta Business Partner. Plans from $149 per quarter. Start: https://v3.com.bot/register