# RCS Product Catalog and Carousels: How to Sell in Google Messages with Com.Bot

> RCS product catalog and carousels let you show products, prices and images inside the default messaging app on Android. This page shows how to build, send and measure them with Com.Bot on Google RCS.

Source: https://com.bot/rcs/product-catalog-and-carousels/ | Publisher: Com.Bot (Com Bot AI Limited), Official Meta Business Partner | Updated: October 2026

## Key takeaways
- RCS product catalog and carousels show products, prices and images inside Google Messages on Android.
- Com.Bot lets you build, send and measure RCS carousels from the same platform you use for WhatsApp.
- Brands need RCS agent verification before launch.

## Highlights
- **Branded verified sender:** Your logo, name and verified badge appear in Google Messages. Customers see a real brand, not a random number.
- **Rich cards and buttons:** Send product cards with images, prices, suggested replies and action buttons that open a product page or start checkout.
- **One platform, many channels:** Com.Bot runs RCS alongside WhatsApp, Instagram, Messenger and your website widget from the same inbox and bot builder.
- **Reach that still works:** RCS reaches customers on supported Android phones and carriers, so check reach before a campaign. For customers who cannot get RCS, a business in India can choose to send a separate SMS campaign from Com.Bot.

## Use cases
### 1. New arrivals carousel
A skincare brand sends a carousel of new products with images and prices. Customers tap a product to view details and buy.
- Luma Skincare: Hi! Our new summer collection just dropped. Here are three favorites:
- Luma Skincare: Vitamin C Serum $29, Hydrating Mist $19, SPF 50 Gel $24. Tap any product to see more.
- Customer: The serum looks great. Is it good for sensitive skin?

### 2. Abandoned cart reminder
A D2C brand sends a carousel of items left in cart with a gentle reminder. The customer completes the purchase in chat.
- Urban Carry: You left these in your cart. Still interested?
- Urban Carry: Leather Wallet $45, Key Organizer $22. Tap to complete your order.
- Customer: Yes, I'll take the wallet.

### 3. Order tracking update
A coffee roaster sends a utility message with order status and a carousel of reorder options. The customer reorders in one tap.
- Bean & Brew: Your order #4821 is out for delivery today. Here are your past favorites if you want to reorder:
- Bean & Brew: Ethiopian Blend $18, Colombian Roast $17. Tap to reorder.
- Customer: Reorder the Ethiopian please.

### 4. Back in stock alert
A fashion brand notifies customers when a sold-out item returns. The carousel shows the item and similar picks.
- Kala Threads: Good news! The linen shirt you wanted is back in stock.
- Kala Threads: Linen Shirt $39, Cotton Tee $19. Tap to buy before it sells out again.
- Customer: Finally! Ordering now.

### 5. Appointment reminder
A clinic sends a utility reminder with appointment details and a carousel of aftercare products. The patient confirms and adds a product.
- Sharma Clinic: Reminder: Your appointment with Dr. Sharma is tomorrow at 10 AM. Here are recommended aftercare items:
- Sharma Clinic: Gentle Cleanser $12, Sunscreen $15. Tap to add to your visit.
- Customer: Confirmed. Please add the sunscreen.

### 6. Event invite carousel
A coaching institute invites students to a free webinar with a carousel of course options. Students register and enroll.
- Brightpath Academy: Join our free webinar on cracking competitive exams this Saturday. Here are our popular courses:
- Brightpath Academy: Foundation Batch $199, Crash Course $99. Tap to register for the webinar.
- Customer: Registered. Can I get the crash course details?

## What are RCS product catalog and carousels?
**Short answer:** RCS product catalog and carousels are rich, interactive messages sent through Google RCS Business Messaging. The customer sees a branded sender with your logo and verified badge plus product cards carrying an image, title, price, description and buttons such as View product or Add to cart. Carousels show several cards side by side for swiping in Google Messages, running on supported Android phones.

RCS product catalog and carousels are rich, interactive messages sent through Google RCS Business Messaging (RBM). Instead of a plain text SMS, the customer sees a branded sender with your logo and verified badge, plus a horizontal set of product cards. Each card can carry an image, a title, a price, a short description and buttons such as View product, Add to cart or Talk to us.

Carousels are the format most retailers use for browsing. A carousel shows several cards side by side, and the customer swipes through them inside Google Messages. A single product card works better when you are promoting one item, while a carousel works for a category, a new arrival set, a seasonal collection or a set of bestsellers.

RCS runs in the default messaging app on supported Android phones, mainly Google Messages, and on other devices where the carrier and device support it.. That makes RCS a practical catalog channel for businesses that already collect phone numbers, such as D2C brands, local retailers, service businesses and agencies running campaigns for clients.

- Branded sender with logo and verified badge
- Product cards with image, title, price and description
- Suggested reply buttons and action buttons
- Carousel layout for browsing multiple products
- Read receipts so you know when a message was seen
- SMS campaign option where RCS is not supported

## Why run RCS product catalog and carousels on Com.Bot?
**Short answer:** Com.Bot runs RCS alongside WhatsApp, Instagram, Messenger and a website chat widget in one platform, so RCS catalogs are not a separate tool. You build carousels in the visual bot builder, manage replies in the shared team inbox, trigger sends from cart or CRM events, and route RCS buyers to WhatsApp payments, all with contacts and orders in one CRM.

Com.Bot is an AI business communication platform for WhatsApp Business API, Instagram DMs, Facebook Messenger, Google RCS and a website chat widget. It is owned and managed by Com Bot AI Limited in Surat, India, and is an official Meta Business Partner with direct WhatsApp Business API integration. For RCS, Com.Bot gives you one place to build the catalog message, verify your brand as an RCS agent, and manage replies from the same shared team inbox your agents already use.

The advantage of one platform is that RCS does not become a separate tool. A customer who taps a carousel card on RCS can be routed to WhatsApp, to your website or to a human agent in the Com.Bot inbox. Your contacts CRM, order notifications, abandoned cart recovery and payment collection all sit in the same system, so the RCS catalog is part of a single customer thread rather than a one-off blast.

Com.Bot also handles the practical side of RCS at scale. You can trigger carousels from bot flows, schedule them for opted-in segments, and use the automation builder with 1,000+ integrations, bot triggers and external actions such as API calls and webhooks. That means an RCS carousel can be sent when a customer abandons a cart, when a new collection drops, or when a service business wants to show available appointment slots.

- Build RCS carousels in the same visual bot builder
- Manage RCS replies in the unified shared team inbox
- Trigger carousels from cart, order or CRM events
- Connect to 1,000+ integrations and webhooks
- Collect payments on WhatsApp and route RCS buyers there
- Keep contacts, orders and chats in one CRM

## How to set up RCS product catalog and carousels in Com.Bot
**Short answer:** Setting up RCS catalogs in Com.Bot starts with RCS agent verification, which Google grants and Com.Bot helps you apply for. You then upload product images, titles, prices and descriptions, arrange cards into a carousel in the visual builder, add suggested replies and action buttons, and connect the carousel to a bot flow, segment, schedule or automation.

Setup starts with RCS agent verification. Google requires brands to be verified before launch, and Com.Bot helps you prepare the business details, logo and sample messages needed for the application. Once the agent is verified, your brand appears in Google Messages with its name, logo and verified badge. This is the same principle as the green tick on WhatsApp: the verification is granted by Google, and Com.Bot helps you apply and meet the requirements.

Next, build the catalog content. In Com.Bot you create the product cards with image, title, price and description, then arrange them into a carousel. You decide which buttons appear on each card, such as View product, Add to cart, Call us or Share. The bot builder lets you connect the carousel to a flow: if the customer taps a card, the bot can send a follow-up card, ask a qualifying question, or hand the chat to a human agent in the shared inbox.

Finally, connect the trigger and the audience. You can send an RCS carousel to an opted-in segment, schedule it for a launch time, or fire it from an automation when a specific event happens, such as an abandoned cart or a delivery confirmation. Because Com.Bot runs multiple channels, the same contact can receive an RCS carousel and then continue the conversation on WhatsApp or the website widget without losing context.

- Complete RCS agent verification with Com.Bot support
- Upload product images, titles, prices and descriptions
- Arrange cards into a carousel in the visual builder
- Add suggested replies and action buttons per card
- Connect the carousel to a bot flow or human handoff
- Trigger sends from segments, schedules or automations

## RCS product catalog and carousels rules and compliance
**Short answer:** RCS catalog and carousel campaigns require completed agent verification before launch, and marketing carousels such as offers and new arrivals should go only to opted-in contacts. Order, delivery and appointment updates are utility, and authentication is for one-time passcodes only. Quality ratings and messaging limits grow with good engagement, and spamming lowers them.

RCS Business Messaging has its own rules, and they matter for catalog and carousel campaigns. Brands must complete agent verification before launch. Messages should be relevant to the recipient, and the recipient should have a reasonable expectation of hearing from you, typically because they shared their number or opted in. Google and carriers monitor spam reports and can restrict or suspend an agent that sends unwanted messages, so list quality matters more than list size.

For promotional carousels, treat the content as marketing. Offers, new arrivals, price drops, back-in-stock alerts and re-engagement messages are marketing, and they should go to contacts who opted in. Transactional updates, such as order confirmation, shipping and delivery updates, appointment confirmations and reminders, are utility and can be sent to customers who started that transaction. Authentication messages are one-time passcodes only. Do not label a cart reminder or an offer as utility.

RCS messages should still make sense as plain text, so keep a short version with a clear next step. As with any messaging channel, a business's quality rating and messaging limits grow with good engagement, and spamming lowers them. Com.Bot helps you keep templates and audiences organized so you stay within the rules.

- Complete RCS agent verification before launch
- Send marketing carousels only to opted-in contacts
- Use utility for order, delivery and appointment updates
- Keep authentication for one-time passcodes only
- Write SMS campaign copy that works without images
- Watch quality signals and avoid high spam rates

## RCS product catalog and carousels mistakes to avoid
**Short answer:** The biggest RCS carousel mistake is blasting a cold list with a long product scroll. Start with an engaged segment, keep carousels to a focused set of cards, and use clear images, titles, prices and action verbs. Route replies to the Com.Bot shared inbox, update order systems when a card is tapped, and plan how to reach customers RCS cannot.

The most common mistake is treating RCS like a bulk SMS blast. A carousel with ten products sent to a cold list will get ignored and reported. Start with a smaller, engaged segment, show products that match what the customer already browsed or bought, and keep the number of cards focused. Three to five cards usually work better than a long scroll, because the customer can see the options without losing the main offer.

Another mistake is weak card content. A product card needs a clear image, a short title, a price and one obvious action. If the image is cluttered or the title is vague, the customer will not tap. Write the button labels as verbs: View product, Add to cart, Book now, Talk to us. Avoid putting the same button on every card if the action is different, and make sure the link behind the button opens a mobile-friendly page.

A third mistake is ignoring the handoff. RCS carousels often lead to a question, and if no one answers, the sale is lost. Route RCS replies into the Com.Bot shared inbox with role-based access so the right agent sees them. Use bot triggers to answer common questions instantly, and set up external actions or webhooks to update your order system when a customer taps Add to cart. Finally, do not forget to check which customers RCS can reach and plan how to reach the rest, for example with a WhatsApp or, in India, a separate SMS campaign from Com.Bot. If that message is broken or missing a link, some customers will never see the offer.

- Do not blast cold lists with promotional carousels
- Keep carousels to a focused set of cards
- Use clear images, titles, prices and action verbs
- Route replies to a shared inbox with clear ownership
- Check RCS reach and capability before you send
- Update order systems when a card is tapped

## Measuring RCS product catalog and carousels results
**Short answer:** Measure RCS carousels with read receipts, button taps, replies and handoffs to human agents, all visible in the Com.Bot contact timeline and shared inbox. Track the full path, since a customer may tap a card, move to WhatsApp to pay and order there. Com.Bot plans are billed quarterly: Silver $149, Gold $349, Platinum V1 $2,500.

Measure RCS carousels the same way you measure any campaign, but use the signals RCS gives you. Read receipts show how many people opened the message. Button taps show which cards and actions people chose. Replies show intent, and handoffs to a human agent show where the bot needs improvement. In Com.Bot you can see these events in the contact timeline and in the shared inbox, so you can connect a carousel send to the conversations and orders that follow.

Track the full path, not just the send. A customer may see the RCS carousel, tap a card, move to WhatsApp to pay, and complete the order there. Because Com.Bot runs WhatsApp, Instagram, Messenger, RCS and the website widget in one platform, the contact record can hold that journey. Use the contacts CRM to segment people who tapped but did not buy, then send a follow-up utility or marketing message depending on the situation.

For costs, Com.Bot plans are billed quarterly in USD. Silver is $149, Gold is $349 and is recommended, and Platinum V1 is $2,500. Each plan includes a set number of contacts, team members, commerce stores, bot triggers, external actions and messages per second. WhatsApp message charges are billed separately from the plan, based on message category and the recipient's country, so ask the team for current rates, and there is no monthly conversation cap. RCS and SMS charges depend on your carrier and Google agreements, so confirm those rates with Com.Bot before you scale a campaign.

- Track read receipts, button taps and replies
- Connect carousel sends to orders and handoffs
- Segment tappers who did not buy for follow-up
- Use the shared inbox to spot bot gaps
- Review plan limits for triggers and actions
- Confirm RCS and SMS rates before scaling

## Comparison of RCS product catalog and carousels across Com.Bot plans.
| Feature | Silver | Gold |
|---|---|---|
| RCS product catalog and carousels | Included | Included |
| Team members | 5 | 10 |
| Products, orders, abandoned carts | 5,000 | 10,000 |
| Bot triggers | 1M | 2M |
| External actions | 5,000 | 10,000 |
| Messages per second | 20 | 40 |

## How to set it up in Com.Bot
1. **Verify your RCS agent:** Work with Com.Bot to submit your business details, logo and sample messages so Google can verify your brand as an RCS agent.
2. **Build the product cards:** In Com.Bot, add each product with an image, title, price and description, then arrange the cards into a carousel in the visual builder.
3. **Add buttons and a flow:** Set suggested replies and action buttons such as View product or Add to cart, then connect the carousel to a bot flow or a human handoff.
4. **Choose the audience and trigger:** Send to an opted-in segment, schedule the launch, or fire the carousel from an automation such as an abandoned cart or a new collection drop.
5. **Measure and improve:** Review read receipts, taps and replies in Com.Bot, then refine the cards, buttons and follow-up messages for the next send.

## Message templates
**New collection carousel** (marketing)
> Hi {{1}}, our new {{2}} collection is here. Swipe through the carousel to see the first three pieces. Tap any card to view details or add it to your cart.

**Abandoned cart reminder** (marketing)
> Hi {{1}}, you left {{2}} in your cart. It is still available. Tap the card below to complete your order, or reply here if you need help.

**Order ready for pickup** (utility)
> Hi {{1}}, your order {{2}} is ready for pickup at {{3}}. Show this message at the counter. Reply here if you need to change the pickup time.

## Frequently asked questions
### What is an RCS product catalog and carousel?
It is a rich message in Google RCS Business Messaging that shows product cards with images, titles, prices and buttons. A carousel lets the customer swipe through several products inside Google Messages. It is used for browsing, promotions and re-engagement.

### How do I send RCS product carousels with Com.Bot?
You complete RCS agent verification with Com.Bot, build the product cards in the visual bot builder, arrange them into a carousel, add buttons, and then send to an opted-in segment or trigger it from an automation. Replies arrive in the shared team inbox.

### Do I need opt-in for RCS marketing carousels?
Yes. Promotional carousels such as offers, new arrivals and cart reminders should go to contacts who opted in. Transactional updates about an order or appointment the customer started can be sent as utility messages. Authentication is only for one-time passcodes.

### What happens if a customer's phone does not support RCS?
RCS reaches customers on supported Android phones and carriers, so check reach before a campaign. For customers who cannot get RCS, a business in India can choose to send a separate SMS campaign from Com.Bot. Keep any plain text version short with a clear next step or link.

### Can I use RCS carousels for abandoned cart recovery?
Yes, cart reminders are marketing messages, so send them to opted-in contacts. In Com.Bot you can trigger the carousel from a cart event, show the abandoned product, and route the reply to an agent or a payment flow.

### How is RCS different from WhatsApp for product catalogs?
RCS runs in the default messaging app on supported Android phones and uses a branded, verified sender with rich cards. WhatsApp Business API runs in WhatsApp and supports catalogs, commerce stores and payments. Com.Bot supports both, so you can choose the channel per audience.

### How much does it cost to run RCS carousels on Com.Bot?
Com.Bot plans are billed quarterly in USD: Silver $149, Gold $349 and Platinum V1 $2,500. RCS and SMS charges depend on carrier and Google agreements, so confirm those rates with Com.Bot. WhatsApp message charges are billed separately from the plan, based on message category and the recipient's country, so ask the team for current rates.

### Can I measure which carousel card a customer tapped?
Yes. RCS provides read receipts and button tap events, and Com.Bot records them in the contact timeline and shared inbox. You can see which cards were tapped, which replies came in, and where a handoff to a human agent happened.

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